More奈利, Berry and Thomson described is the difference between customers and the customers: For an institution speaking, customers can not name, and customers can not name; Customers as part of a group access to services and customers on an individual basis; Customers can be public Secretary for the services of any person, and customers is a free service. Enterprise to the introduction of customer marketing customer marketing, to understand individual customer needs and aspirations, providing personalized and personalization services to companies and their customers, increase social connections. By offering customers the same services as customers, businesses and their customers, a good social relations, reducing the possibility of customers to competitors.。